"My business approach is to coach and switch on management teams providing a process for improvement and innovation."

Alan Peterson

Alan Peterson has over 30 years’ executive leadership experience in a number of roles for public and private equity-backed businesses across the UK, Europe and North America. He is currently chairman of HSS Hire Group and BBI Diagnostics Group.


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The Peterson Family

Alan and his family are also keen supporters and fundraise for many charities and good causes. In 2015, he was made Honorary Colonel Army Cadets Wales, in addition he was appointed Chairman NSPCC Wales Appeal Board. A keen sportsman, Alan is a highly successful racehorse owner and a long-term supporter of Welsh rugby and cricket.

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Charities and organisations we support


Business Interests

Alan has held the role of CEO or Chairman in a number of large manufacturing, industrial and retail companies across the UK, Europe and North America...

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Sporting Interests

Alan has run testimonial years for many high profile Welsh rugby players, the latest of which being Ryan Jones in support of the Welsh Guards Charity...

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Cardiff-born Alan is a metallurgical engineering graduate of Loughborough University and a Companion of the Chartered Management Institute...

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