NSPCC Cymru Wales

Safer childhoods, brighter futures


Child abuse is preventable - not inevitable. And it’s up to each of us to do everything possible to keep children safe from abuse.

The National Society for the Prevention of Cruelty to Children (NSPCC) was founded in 1884. 'The Cardiff District Branch', established in December 1888, was the forefather of the NSPCC Wales Appeal Board. Today, Alan is the chairman of the board and his son, Hywel, is also a member.

They work to create safer childhoods for every child in Wales by:

  • Providing the groundbreaking Speak Out, Stay Safe school programme that is delivered by volunteers in a fun, interactive and age-appropriate way to children in primary schools
  • Delivering evidence-based, innovative therapeutic services to vulnerable children and young people who need support through our 3 centres in Cardiff, Prestatyn and Swansea
  • Being online and the on the phone for children, 24/7, 365 days a year, by having Childline and Helpline (for adults worried about a child) based in Cardiff and Prestatyn

They rely on donations, which make up more than 90% of their income. NSPCC Wales' independence allows them to push for changes in the law to better protect children when others can’t. 

NSPCC support costs are less than 5% of total costs expended.  They work hard to keep these costs low so that they can keep doing more for children.

Under Alan’s Chairmanship, the Wales Appeal Board has set a target of raising £3million in 3 years, from 2016-2019. This is underpinned by a detailed fundraising strategy which includes a fantastic events programme.

As part of their support, the Peterson family are introducing a number of high-profile ambassadors and supporters to NSPCC Wales, including Welsh rugby captain, Gethin Jenkins, who fund-raised for the Speak Out, Stay Safe programme in his home county, Rhondda Cynon Taff, during his testimonial year. Currently Sam Warburton is supporting the charity during his testimonial year ending March 2019.

Peter Wanless, NSPCC Chief Executive said:

“The Peterson family have joined the NSPCC with full force and we are overwhelmed by their generosity, creativity and commitment. As chairman of our appeal board in Wales, Alan is demonstrating true leadership which is influencing the way we operate across the UK.  He is tireless in his approach and leaves no stone unturned in his effort to help the NSPCC in Wales reach more children in need of help. Together with Hywel and Maggie, he has created a surge in new supporters which will only see our support grow well into the future. We’re so proud to have them as Patrons and we are extremely grateful for their huge contribution.”


NSPCC registered charity numbers 216401 and SC037717. Rhifau cofrestru elusen NSPCC: 216401 a SC037717.