The Peterson family have always had a keen interest in British Horse Racing and have shown an unrivalled support for the sport over the years. They have owned a number of well-known horses that successfully placed in a number of high-profile races.
Both Alan and his son, Hywel, are lifelong fans and proud supporters of Cardiff Rugby Club. In fact, Alan served as a Board Member of Cardiff RFC Ltd from 1995-2000.
In addition, Alan and Hywel have a close relationship with The Welsh Rugby Union supporting former Welsh international players' testimonials and staging events at the stadium.
Cricket is another passion for Alan and Hywel. Both Alan and Hywel have served as committee members of Glamorgan Cricket Club, they have also played pivotal roles in delivering the Ashes test in Cardiff in 2009. Both are also longstanding members of Surrey Cricket Club.